Thursday, October 22, 2009

Judging 101

We're sharing the inside scoop on the That's Motherhood! judging process for all you card contest enthusiasts and curious cats. Hopefully, it will help you plan for the next contest, Birthday Her Way (Nov. 2-15). You deserve to know just how the judges start with this blank board...

and wind up with these babies...

Step 1. Fuel up!

If you happen to go back through our past contest photos, you may notice a pattern...a fruity yellow pattern. It seems Theresa's judging senses are fortified with potassium. Mmm, nana-licious.

Other favorite judging supplements include Diet Coke, Diet Sunkist, real Coke with real sugar, flat pretzels, normal pretzels, chocolate of any kind, crackers, and the list goes on. Please mail snacks to...just kidding. We're above bribery, however tasty.

Step 2. Think it over.

Each and every judge goes through the whole pile o' potential winners and chooses a set amount of favorites for the Friend category and the Mom category. They're looking for cards that fit the theme (funny Mother's Day cards), are cohesive (the image and writing work well together) and are sendable (they work for more than a few people). They also have to keep in mind things like variety and irresistability. Variety is important because they can't choose ten diaper jokes and expect people to only shop from those at Mother's Day. Irresistability is important because those are the cards that just beg to be picked up in the store.

Step 3. Pin 'em up!

Once the judges have made their individual picks, they pin them up on boards for the whole room to see. This is one of our favorite parts of the process, revealing which judges picked what cards. Usually a few are loved by everyone and others are up for debate. Judges will squeal, "Yay! You picked that one, too!" or question, "Really?! That one?!"

Sara Dykes, the yourBloopers Grand Prize Winner was our V.I.P. guest judge. Here's her board of favorites. Thanks for your help, Sara!

Step 4. Tally the votes!

Once all the judges are finished pinning, we count up the "votes" for each card. If a card is loved by six out of six judges, it makes its way to the winner board. If it's only loved by two or three judges, it's up for more lively discussion. The process goes on like this until the judges narrow the cards down to the final number.

Ta-da! We've got our winners, winners chicken dinners...

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