Thursday, May 21, 2009

Hallmark Loves yourParenthood Father's Day Cards!

It wasn't all that long ago that we showed you the yourParenthood Mother's Day cards in our employee card shop. Did we mention that people loved them? Consider it mentioned. Well, now it's time for the Father's Day cards to shine.

We're placing bets that these babies will fly off the shelves as fast as their Mother's Day counterparts. Not actual bets (we promise, boss), just verbal bets.

Have any of you seen the cards in your local stores yet? Give us the scoop from your neck of the woods.

Monday, May 18, 2009

And the yourParenthood Mother's Day Grand Prize Winner Is...

...Hailey Lystad! Hailey's daughter and her wild hairdo found a place in the hearts of Mother's Day card buyers all across the country this month. And who could blame them? That's one pretty priceless expression. Hailey's card earned the most votes, both through free online voting and through votes by card purchases. Join us in giving her a big hooray and congratulations!

And yay for you too, kiddo!

Being a mom is hard work.
It can make your hair
stand on end.
Happy Mother's Day!

Wednesday, May 13, 2009

Talk About a Party Hat!

As some of you have witnessed here in previous blog posts, the yourGreeting Card Competitions group loves to party. Well, one of us just turned another year older. And she didn't fail to celebrate with style. We're not telling just how old she turned; that's for her to reveal. We will say this, though: she knows how to bring the fun. We've got evidence...

The oh-so-glamorous party hat pose

Surprise! The googly eye hat has a secret pocket inside that contained a fortune for the birthday girl. How cool is that? It reads, "Always be full of joy." Now, that's a fortune-come-true.

Friday, May 8, 2009

Last Weekend to Vote & Buy your Mother's Day Cards

Just a reminder that Sunday is the last day to vote and buy your Mother's Day cards. And if you're not currently in the lead, fear not! Think about all those procrastinators out there (myself included) that might not have made the trip to the store yet or maybe have yet to remember that Mother's Day is this weekend. (If you happen to know one, give them a friendly reminder to help them save face, why don't ya?)

If you've ever been to the card section during a holiday weekend you know exactly what I mean. Most of the public will be making the trip and fighting the crowds this weekend. We have a term for this in the card biz - we call it the fanny factor. There are only so many fannies that can fit in front of the card section and you have to use your fanny to push your way in sometimes! It's fun to watch...really! If you already have your card I still encourage you to watch the fannies in action this weekend, it's quite amusing. And if you feel so inclined to participate in the action, too, I'm sure your aunts, grandmas, cousins, daughters, nieces, best friends, etc, etc, would love to be recognized on this special day too!

To the finalists, be sure to remember all the moms across the country who will be receiving and giving your card on Sunday. Pretty darn cool if you ask me!

Finally, wanted to give a big shout out to all the mother's out there - have a fantastic, well-deserved celebration this weekend. Would love to know how YOU celebrated with the special moms in your life, so feel free to post in the comments section!


The Father's Day Grand Prize action will begin on Monday!

Monday, May 4, 2009

Hallmark Loves yourParenthood Mother's Day Cards!

Here at Hallmark's headquarters, the yourParenthood Mother's Day cards are being featured in a big way. Check out the can't-miss display in our employee card shop.

Hey Mother's Day finalists, can you spot your card? We had to hurry up and take a picture before these babies all sell out. Only 6 days 'til Mother's Day!

Dawn Sayles is the yourParenthood Father's Day Fan Favorite!

Did you hear? And more importantly, did you see?! Dawn Sayles' card, "Say Cheese... Please!" is the Father's Day Fan Favorite! Congratulations, Dawn. Looks like you're not the only one who can't resist a cute little pout.

Whaddya mean, "Say Cheese"?

All I wanna say is,
Happy Father's Day"!

It's yourBloopers Grand Prize Contest Time!

If you haven't already laughed your way through the yourBloopers cards, go do it. All 60 have different versions of funny for your chortling pleasure. And while you're at it, vote for your favorite bit o' funny in the Grand Prize Contest. How, you ask? Each card purchased counts as a vote for that card. 1 card = 1 vote, no limits. So get out there, get laughing and get voting. The Grand Prize depends on it.

Friday, May 1, 2009

In the News

Check out the Mother's Day press release that went out and check out the incredible call-out that the 16 Mother's Day YourParenthood finalists received (click on it to make it readable or click here to be redirected). This will probably be picked up by publications all over the country!

Lots of love for the Bloopers finalists in the pressroom, too! Check it out.

Can't wait to see many of your bright shining faces in the newspaper and on TV! If your local media does a story on your card, we'd love for you to share it with us!