That's Motherhood! In-Store Winners

Let the trumpets resound...the in-store winners for That's Motherhood! have been announced! Congratulations to the sixteen talented folks whose Mother's Day cards will be available in stores across the country this April. We can't wait to see them on display! Enjoy the extra cash and extra exposure that comes with being an in-store winner. You've earned every bit of it.

Go give a hearty "congrats" to the now famous bunch in the Winners Gallery. Their cards have stars underneath to indicate that they're in-store winners. Hooray for gold stars.

That's Motherhood Checks Are in the Mail!

It's been a while since we announced the winners of our That's Motherhood contest, but we couldn't forget to send them their hard-earned moolah. Oooh, look at that prize money. Can't you almost smell it? Those of you who entered the Birthday Her Way contest--a check like these could be coming your way soon if your card is deemed a winnah! Look forward to the judging action later this week. We'll be giving live updates from the judging room on Twitter and Facebook tomorrow!

Judging 101

We're sharing the inside scoop on the That's Motherhood! judging process for all you card contest enthusiasts and curious cats. Hopefully, it will help you plan for the next contest, Birthday Her Way (Nov. 2-15). You deserve to know just how the judges start with this blank board...



and wind up with these babies...





Step 1. Fuel up!

If you happen to go back through our past contest photos, you may notice a pattern...a fruity yellow pattern. It seems Theresa's judging senses are fortified with potassium. Mmm, nana-licious.



Other favorite judging supplements include Diet Coke, Diet Sunkist, real Coke with real sugar, flat pretzels, normal pretzels, chocolate of any kind, crackers, and the list goes on. Please mail snacks to...just kidding. We're above bribery, however tasty.

Step 2. Think it over.

Each and every judge goes through the whole pile o' potential winners and chooses a set amount of favorites for the Friend category and the Mom category. They're looking for cards that fit the theme (funny Mother's Day cards), are cohesive (the image and writing work well together) and are sendable (they work for more than a few people). They also have to keep in mind things like variety and irresistability. Variety is important because they can't choose ten diaper jokes and expect people to only shop from those at Mother's Day. Irresistability is important because those are the cards that just beg to be picked up in the store.

Step 3. Pin 'em up!

Once the judges have made their individual picks, they pin them up on boards for the whole room to see. This is one of our favorite parts of the process, revealing which judges picked what cards. Usually a few are loved by everyone and others are up for debate. Judges will squeal, "Yay! You picked that one, too!" or question, "Really?! That one?!"

Sara Dykes, the yourBloopers Grand Prize Winner was our V.I.P. guest judge. Here's her board of favorites. Thanks for your help, Sara!





Step 4. Tally the votes!

Once all the judges are finished pinning, we count up the "votes" for each card. If a card is loved by six out of six judges, it makes its way to the winner board. If it's only loved by two or three judges, it's up for more lively discussion. The process goes on like this until the judges narrow the cards down to the final number.

Ta-da! We've got our winners, winners chicken dinners...

Is Your Card Legal?

Judging requires all hands on deck. And all funny faces, too. Our lawyers came down to get a close-up look at your card entries run them through their legal check. They were on the lookout for copyrighted images, recognizable locations, brand names, etc. All those that passed the test moved on to the official judging round. Speaking of judging, stay tuned to the blog this week for more judging highlights. Will your card make it to the coveted winners board?

Real Moms. Real Stories. Pt. 3

Our friend Kenya is sharing a story today that reminds us that being a mom inevitably means losing your cool from time to time. And having a mom means getting to witness such meltdowns once in a while...even after you're all grown up.



Here's Kenya's tale of one ticked mama:

A few years back, Mom and I went on a trip to Las Vegas. We were typical tourists with our 35mm cameras in hand. At some point, at one of the ginormous hotel/casinos, Mom needed to change her camera film. Upon trying to auto-rewind the thing, it jammed up. Mom was not happy. She immediately flipped open the camera door (that you're not supposed to open or you'll ruin the film), wrestled with the film and eventually showed it who was boss by aggressively ripping the film completely out! Yes, she succeeded in tearing the film and breaking the camera. When the episode was over, we laughed hysterically! Neither one of us could believe what she had just done!

Sorry, Kenya's mom. What happens in Vegas sometimes winds up on the internet.

Real Moms. Real Stories. Pt. 2

Today, we've got a story from a guest mom, our teammate Theresa's mama. Her recollection gives us a glimpse of young Theresa's personality coming through at an unexpected time. Just look at this impish grin.



Without further ado, a tale of Theresa...

Because I was a working mom and my time with my little one was always too short, I chose to rock her to sleep every night. When Theresa was 17 months old, we snuggled up in the rocker for our nightly routine and I started singing lullabies to her. After just a short time of me singing, Theresa reached up, put her hand over my mouth and said, "CLOSE!" I'm not sure if she didn't like the selections that night or if this dislike of my singing had been building up!


We've got to admit, this story surprised us. Who knew our sweet Theresa was such a Little Miss Sassy Pants?


(Theresa now, all well-mannered and stuff)

Thanks for the real scoop, Theresa's mom!
We'll be on the lookout for more sass.

Real Moms. Real Stories.

Our contest team is made up of moms and people who have moms so that means we all have funny tales to tell of the kid and parent dynamic. The first such tale is from Julienne, word guru and mom extraordinaire. Her story is one of those that might not have seemed so funny at the time, but is definitely chuckle-worthy now.



Moms know it's hard to teach your kids to be truthful and polite at the same time. My daughter could be in-your-face honest...like telling long-winded neighbors "good-bye" when she thought they should leave, or proclaiming that a playmate's house was "messy," then offering the helpful tidbit, "Vacuum it!" But nothing tops the time she came into a circle of my friends gathered for a lovely autumn tea. Someone's sweater smelled like mothballs and Bridget was trailing the scent. I saw her little nose circle the room in search of the source. Before I could take evasive action she declared, "Lady has a smell." Up went her pointer finger, "This lady!" I mumbled some compliment about the woman's perfume, shoved a cookie in Bridget's mouth and dragged her out of the room. Sometimes I think honesty is overrated.

--Julienne

So how about it? What's your funny childhood or parenthood tale? Leave a comical comment, why don't ya?